McAllen small group health insuranceCultures and fingerprints are unique to each firm. Competitors that try to mimic or copy cultures generally end up as also-rans, with little identity. In competitive markets, businesses are always looking for new ways to differentiate themselves from their McAllen small group health insurance. When business have reached technological parity, and one business can copy another’s technology; when businesses have reached product parity, and one business can copy another’s product features; when businesses have reached financial parity, and one business can gain equal access to capital—the cultural fingerprint comes to the fore as a viable source of McAllen small group health insurance differentiation. The second assumption for McAllen small group health insurance culture change, that old ways are not new ways, also has implications for both a company’s internal and its external relations. If businesses existed in static worlds, cultures could be formed and formalized. In reality, businesses exist in increasingly complex and give way to cultures that reflect current market trends. The greatest challenge with company cultures is not defining or molding them but in constantly adapting them, at Digital, the valuing differences hub McAllen small group health insurance culture was viable during a period of dynamic growth. In the early 1990s, when the global computer market declined and consolidated, this valuing differences culture was augmented by an accountability focus, in which Robert Palmer, the chairman in 1992, encouraged all Digital employees to be accountable to customers, employees, and shareholders. While not denying the importance of valuing diversity and of Digital’s legacy, Palmer brought the culture forward to meet changing business conditions. A key to culture change is to recognize that the new culture must fit changing business requirements. New business cultures are not easy to instill. Employees are much more comfortable falling back into familiar habits. Old shoes fit better than new shoes, old work patterns are more comforting than new ones. A major rationale for McAllen small group health insurance cultural change—the need to throw away old shoes that may feel good but that are damaging one’s feet—is the replacement of old, comforting ways of working with new, competitive ways of working.
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