Brownsville small group health insuranceCASE STUDY: STRATEGIC HR, HR STRATEGY, AND HR ORGANIZATION AT AMOCO Amoco, a large, diversified oil firm, operates in three primary areas: upstream (exploration and production of old and gas), downstream (refining, distribution, and marketing), and chemicals (products related to oil). One of the world’s largest fully integrated oil companies, it has Brownsville small group health insurance operations around the world. Amoco’s HR function was traditionally divided into three parts: corporate HR, operating company HR, and business unit HR. corporate HR had a strong voice in setting Brownsville small group health insurance policies, defining the corporate HR agenda, ensuring dissemination of management philosophy and practice throughout the firm, and delivering centralized services. Operating company HR created HR practices and agendas for the company and oversaw implementation of corporate HR efforts. Business unit HR implemented Brownsville small group health insurance policies, supported unit business strategies, and provided HR service to the business unit. In the late 1980s, Amoco executives, under the direction of Larry Fuller, the president (and now chairman), and Wayne Anderson, senior vice president of human resources, felt that the firm needed to change its traditional culture and mindset to become more competitive. With other line executives, they embarked on a renewal process throughout the Brownsville small group health insurance company. This process began in earnest in 1988 at a senior management conference at which top executives gathered for four days to talk about people-related issues. Participants agreed that optimizing the productivity and creativity of Amoco’s people was critical to the organization’s long-term competitive success. As a result of this meeting, a number of HR Brownsville small group health insurance initiatives, including the following, were instituted.
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